chapter  18
8 Pages

Developing Sources

As reporters and anchors become known and respected by their audience, they receive telephone calls, e-mails and letters about a variety of subjects. Some are letters of praise; some are complaints. Also included among those calls and letters are some news tips. Some of the most important stories aired by radio and TV stations come from tipsters. Others come from sources cultivated at public agencies and insiders at corporations and other institutions. This chapter discusses how to develop relationships with such sources.