In the 1960s, US psychiatrist Aaron Beck noticed that his patients tended to engage in ‘ internal dialogue ’ as if they were talking to themselves. He realized that there was a link between thoughts and feelings and he created the term ‘ automatic thoughts ’ to describe these emotion-filled thoughts. Beck found that people were not always fully aware of such thoughts, but could learn to identify and report them. If people were feeling upset, their thoughts were usually negative and self-defeating. Beck discovered that, with help, individuals could identify these thoughts and were able to understand and overcome their difficulties. And so cognitive behavioural therapy (CBT) was born, which would later spawn cognitive behavioural coaching (CBC).