chapter  10
St Kitts and Nevis Marketing Strategies
ByNovelette Morton, Devon Liburd, Carolyn James
Pages 14

Introduction St Kitts is part of the twin-island Federation of St Kitts and Nevis (SKN) and belongs to the Leeward Islands of the West Indies archipelago. St Kitts is 68 square miles in area and is located two miles northwest of its sister island Nevis (36 square miles), and 200 miles southeast of Puerto Rico. The total population of the Federation is 45 000 – approximately 34 000 persons inhabiting St Kitts and approximately 11 000 living in Nevis. This volcanic and lush country has been blessed with natural beauty, steady northeasterly winds, moderate rainfall and almost year-round sunshine.