chapter  7
9 Pages

PRIVATIZATION IN CENTRAL AND EASTERN EUROPE

WithJohn Howell

Although most countries have developed western-style publicity campaigns to sell privatization these have, with the exception of Czechoslovakia, not been successful in convincing the public to apply for shares. The belief is still widespread:

1 that only the worst companies are being privatized in order to dump them; and

2 that advertising is required only for goods that will not otherwise sell, i.e. the advertising itself is often counter-productive.