ABSTRACT

Foundatioins of Business Economics explains microeconomic analysis in terms of real business situations. The underlying theme of the book is the way in which markets link together interdependent activities and how they confront and solve problems of information. The book covers a wide range of issues, including

*The economic way of thinking
*The Business environment
*Product markets
*Market failure
*Factor markets
*General equilibrium

Theory is developed carefully but with a light touch and mathematics kept to a minimum, making the book easily accessible. It will be particularly valuable for those students whose interests lie on the human side of industry. explanation of microeconomic analysis in terms of real business practice. The author examines the way markets link together interdependent economic activities and provides general equilibrium models of the entire economic system.

part I|17 pages

Introduction

chapter 1|15 pages

The Economic Way of Thinking

part II|28 pages

The Business Environment

chapter 2|10 pages

Firms, Markets and Industries

chapter 3|16 pages

Aims of Business

part V|17 pages

Conclusion