chapter  25
13 Pages

VIPPS™: Creating a New Regulatory Model for the Internet Age: Carmen A. Catizone and Moira Gibbons

The Internet’s impact on society and the practice of pharmacy can best be described as revolutionary. Although some people may choose to debate who actually invented the Internet, most would agree that the Internet’s fostering of electronic communication and maintenance of complex and enormous amounts of data transformed many traditional activities from a paperconfined, local activity to a paper-free, global opportunity. The Internet altered how people seek and find information and communicate with one another. For pharmacy, centuries of order and meticulous regulation to ensure that every movement produced the desired result transformed into a wireless chaos creating a new environment with few rules and even fewer boundaries. Within the paper prescription order and face-to-face patient world of the pharmacist, the Internet became the precursor of innovation and harbinger of unwanted change.