chapter  1
Culture and Its Impact on International Service Management: Exploring Global Consumers’ Different Service Perceptions and Preferences in the International Hospitality Industry
Pages 16

Today’s global economy has expanded at an unprecedented rate in a borderless world (Ohmae, 1990). Ohmae (1995) contended that nationality or national border does not have significant meaning in the globalization era because the globalizing economy has driven global consumers to access competitive global products and services easily and in an inexpensive way. Furthermore, the rapid development of technology such as high-speed Internet, and global media such as MTV and CNN have connected global consumers in a way that they can share multinational products and brands (Fraser and Oppenheim, 1997; Ohmae, 1995).