chapter  10
24 Pages

Formative Evaluation

Multimediafront-endandformativeevaluationaretwocomplementary evaluationmeasuresbecausetheyhelpmultimediadevelopersmaketwoseparate butrelateddecisionsaboutmultimediaprojects.Front-endevaluationoccursatthe planningstageofaproject,beforeitisseriouslyundertaken.Formativeevaluation occursinthedevelopmentalstagesoftheproject,asmultimediasystemsarebeing bothdesignedandproduced.Itspurposeistoidentifychangesthatmustbemade toimprovethemultimediaprogramwhileitisstillbeingdeveloped.Front-end evaluationlogicallyprecedesformativeevaluation.