chapter  8
39 Pages

Values- based enterprises: the good practices of Italian SMEs, passionately committed to people, environment and community

WithMARA DEL BALDO

Sustainable development, which is necessary for, but still not shared by, everyone, since it calls issues of profits and advantage into question, needs courageous, creative, competent and enthusiastic people. These are people who add vigor to a theory in which value does not always correspond only to stock market capitalization but looks to the intrinsic value lying behind every act by individuals or organizations, recovering the necessary space of human relationships (Gui, 2002; Bruni and Porta, 2004; Bruni and Zamagni, 2004; Gui and Sugden, 2005; Zamagni, 1995, 2003, 2007) as well as the deeper and truly “human” needs each one of us possesses. “Today’s international economic scene, marked by grave deviations and failures, requires a profoundly new way of understanding business enterprise. Old models are disappearing, but promising new ones are taking shape on the horizon” (Pope Benedict XVI, 2009: 62).