ABSTRACT
Many of these topics, although incorporated into different parts of the text thus far, are now becoming the areas of interest and expertise for the next era of publicist. However it is very important to look at these growth areas with the eye on the past, and incorporate all the ideas discussed in this text along with them. With all these emerging areas the need for good writing, strong pitching skills, knowledge of the market, and an intimate knowledge of your client remains tantamount. All those characteristics will continue to apply. They may just apply faster and in different formats than in the past. Let’s take a look at each one.
