chapter  4
17 Pages

Box office and “Bollywood”: An analysis of soft power content in popular Hindi cinema

ByDAVID J. SCHAEFER

Years from now it may be a trivia question on “Who Wants to Be a Millionaire”. “What 2008 film based around a well-known game show”, the question may read, ominous music humming in the background, “won the Oscar for best picture?” The answer – “Slumdog Millionaire” – is history. It is East meeting West, Bollywood meeting Hollywood [emphasis added], a film that was going nowhere winning the biggest prize in the movie business. At the 81st annual Academy Awards, “Slumdog” won eight Oscars, including best picture, director and adapted screenplay … The film also overcame great challenges; it nearly went straight to DVD in America after its initial studio folded.