chapter  8
17 Pages

Designing with Pink Technologies and Barbie Transmedia

ByKaren E. Wohlwend, Kylie Peppler

In this chapter, we examine digital play and virtual dressmaking in a dress design game on the Barbie website and the hands-on experience of drawing and making dresses in a Barbie workshop at a children’s museum. We compare the available designs in materials and practices across museum and virtual sites to understand how corporate branding practices (e.g., use of colors and image, simulation of high-end fashion and art; expansion of its brand/consumer relationship) shape the possibilities for children’s redesign —remakings that resist, improvize or otherwise twist expected uses of the material (dolls and avatars, makeup and fashion in doll clothing) and the discursive (e.g., gendered and consumerist identities and practices).