chapter
10 Pages

INTRODUCTION: Reframing heritage in a participatory culture

ByElisa Giaccardi

Heritage and Social Media explores how social media reframe our understanding and experience of heritage by opening up more participatory ways of interacting with heritage objects and concerns. Through the idea of ‘participatory culture’ the book begins to explore how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it.