ABSTRACT
The cultural tourism market is often referred to as one of the most rapidly growing segments, accounting nowadays for about 40 per cent of international tourist movements, with evidence pointing to a continuous increase of the market since the 1990s (Richards 2007) and to important economic impacts of this tourist segment at the destination level (Eusébio 2006). The importance of this market justifies increasing efforts in researching its features, behaviours and motivations.
