ABSTRACT
This chapter looks at five factors underlying cultural tourism: change, culture, ethnography, the destination, and ‘beyond’. Change refers primarily to the socioeconomic transformations brought about by tourism as a process at work within the host culture and the culture of the visitor. Just how this change is documented is central to the issues raised in this chapter. Change within the culture of a tourist destination is recorded both in formal and informal ethnographies of place. These ethnographies, once written, are set free of their touristic setting and the indigenous cultures from which they originate, through the process of publication in the academic press and popular media.
