chapter  12
8 Pages

The Intersection of Third-Person Eff ect and Spiral of Silence

ByAlbert C. Gunther

When W. Phillips Davison developed his richly thoughtful, impressionistic piece about perceived communication eff ects on self and others, he saw immediately that his notion shared some of the real estate inhabited by Noelle-Neumann’s ideas about the dynamics of social perceptions. Davison acknowledged this resemblance in his discussion section, “The third-person eff ect is probably involved in the spiral of silence….” And, referring to election campaigning on the same page, he added: “Each person may reason: I haven’t been infl uenced by this widely publicized nonsense, but they probably have been” (Davison, 1983, p. 12).