ABSTRACT
OPEN INNOVATION is a broad term. It encompasses everything from Procter & Gamble’s Connect + Develop program, to major open-source software initiatives, and an increasing number of variants in between. The approaches all have in common the notion that innovation can be accelerated if companies break down the traditional boundaries of the corporation so that “valuable ideas can come from inside or outside the company, and can go to market from inside or outside the company, as well” (Chesbrough 2003). They differ in the degree to which this opening up happens within the traditional business model or moves beyond it and begins to shape the notion of the corporation itself.
