chapter  14
12 Pages

How a University Domesticated the iPhone


This chapter studies how the iPhone entered one formal organization, the University of Art and Design Helsinki (Taik). Like mobile phones throughout their history, the iPhone was a coveted object that people passionately wanted as soon as it entered the market. However, Taik had a mobile phone contract with a carrier that did not have the iPhone in its selection until summer 2010. This paper shows how Taik found settlements between passion and organizational policy through several routes from 2007 to 2010: at one School, through a confl ict; at another, through research-based justifi cations; at a third, through the very reason for existence of the School.