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John Banks is a Postdoctoral Research Fellow in the Federation Fellowship program. His research interests focus on user-led innovation and consumer co-creation in participatory culture networks. Banks has a particular interest in videogames. From 2000 to 2005, Banks worked in the videogames industry for Brisbane-based Auran Games (www. as an online community manager, focusing on the development of user-led content creation networks within the context of game development projects; he has published widely on research grounded in this industry background. Banks’s current research continues to work at the interface of game developers and gamers as they negotiate emerging co-creation relations. Throughout 2007, he undertook ethnographic research with Auran Games on social network strategies for their massively multiplayer online game, Fury (http://www.