ABSTRACT
This chapter looks at the lobbying activities of European print media and advertising industry companies and, in particular, of their trade associations during the 1980s. It centres initially on the Press and on newspaper publishers associations (NPAs). The Press has a long history of lobbying, at the national level, and also internationally: in the mid-nineteenth century, newspaper publishers obtained preferential rates or tariffs for the electric telegraph. In an age of television and of burgeoning communications technologies, and of growing European integration, NPAs lobby hard, on issues old and new. The first case study analyses publishers’ attempts to preserve access to duty-free raw materials, and their battle to import newsprint into the Community without paying tax.
