ABSTRACT
British media history has had few dates marking revolutionary changes; a history of gradual and step-by-step change has produced a particular pattern not only of media, but of media moguls. The year 1945 in Britain brought neither a reborn Press nor a newly minted newspaper mogul. British-style commercial television arrived in 1955 wrapped in compromise and regulation. There was no sudden explosion of several new commercial channels; Britain’s ITV, born in 1955, remained the sole advertisingfinanced channel for the next twenty-seven years and it produced no British Berlusconi.
