chapter  22
4 Pages

Cadbury’s chocolate bars: not such a sweet smell of success?

ByANDREA PROTHERO

Cadbury is a world-renowned manufacturer of confectionary products (candy/sweets, biscuits/cookies and the famous Cadbury creme eggs) and was founded by a Quaker family in 1824 in the UK. The company acquired Schweppes line of tonic water and related products in the late 1960s. Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Dr. Pepper, Snapple, and Royal Crown over the years. In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business. The demerger took effect on May 2, 2008, with the drinks business becoming Dr. Pepper Snapple Group, Inc. In 2010 Cadbury was acquired in a controversial hostile takeover by Kraft Foods. The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organizations including trade union Unite, who fought against the acquisition of the company which, according to then Prime Minister Gordon Brown, was very important to the British economy.