chapter  2
12 Pages

What do PR practitioners do?

ByAlison Theaker

This chapter examines the roles of PR practitioners and looks at what they need to be good at.

CHECK POINT After reading this chapter, you should know:

• what the main tasks involved in day-to-day public relations are;

• what research has found PR practitioners actually do;

• the differences between working in-house for a specific organisation and in a consultancy.