chapter  3
14 Pages

The PR industry and careers in it

ByAlison Theaker

This chapter gives an overview of the PR industry, its development and future trends.

CHECK POINT This chapter includes:

• an overview of the development of the industry;

• a review of the main professional bodies;

• information on entry routes;

• a discussion on professional development;

• practical guidance and advice from practitioners for those wanting to work in the industry;

• different sectors of the industry.