ABSTRACT
We live in a world which is becoming ‘smaller’ all the time. The influence of information technology has made it possible for productive processes to spread around the world in ways simply impossible before. The spread of mass communications, and particularly of satellite broadcasting, makes ideas that were formerly found only in isolated cultural ‘niches’ globally available. The enhanced interactions between citizens of different countries through visits, vacations, migration and electronic contact are clearly both breaking down cultural barriers and yet at the same time also leading to a reassertion of cultural distinctiveness amongst those exposed to increasing international globalisation.
