ABSTRACT
Year 7 pupils carry out a survey of the clothing preferences of their peers. They learn about the manufacture and advertising of the most desired products and brands (Klein, 2000); the acquisition of power and identity through consumerism; and the nature of social exclusion in consumer societies. They consider whether fair trade, ethical consumerism and charity shops allow young people to make alternative fashion statements that promote sustainable development and what regulations and incentives, in schools and elsewhere, might encourage such alternatives.
