chapter  16
16 Pages

Being told and answering back: knowledge, power and the new world of work


For the last 100 years or so . . . we’ve assumed that there is one place where expertise should reside: with the ‘expert’ staffs at division, group, sector or corporate. And another, very different, place where ‘the (mere) work gets done’. The new organizing regimen puts expertise back, close to the action – as it was in craft-oriented, pre-industrial revolution days . . . We are not, then, ignoring ‘expertise’ at all. We are simply shifting its locus, expanding its reach, giving it new respect – and acknowledging that everyone must be an expert in a fast-paced, fashionized world.