ABSTRACT
Most definitions of public relations included in textbooks and professional literature state that public relations is an integral part of management, and that the function of public relations in management is different from other management functions such as marketing or human resources (e.g. Cutlip et al. 1994; J. Grunig and Hunt 1984). However, most scholars and practitioners of public relations have failed to make the theoretical connections to theories of economics and management that are necessary to explain the contributions that the management of public relations makes to the overall management of organizations.
