chapter  5
Media interviews
Pages 15

The first thing potential interviewees should consider is their reasons for engaging in the interview, and hence the goals they hope to achieve. What do you want to say, and what specific elements of the vast audience who might receive your words do you want to address? (The interviewer should not be your prime audience, though this will be difficult to manage, given the difference from ordinary conversation, where your interlocutor is usually the proper audience.) Interviewees should constantly remind themselves of their goals throughout the distractions that engaging in the interviewing process will bring.