ABSTRACT
In this chapter, strategic reflexivity and strategic management are discussed in relation to modernism and postmodernism. Strategic management, as a planning approach to dealing with reality, presupposes predictability and rational decision-making, the modernistic worldview of economic theory and economic approaches. In this world, strategic reflexivity is a calculated and objective response to environmental change. Innovation in this framework may be seen as the logical result of preexisting conditions, rather than as creative surprise leading to radically new and different experiences and activities.
