chapter  1
Media education: politics and policy: Elaine Scarratt and Jon Davison
ByELAINE SCARRATT, JON DAVISON
Pages 16

In many ways media education can be perceived as established and even flourishing. It has had a presence in teaching and learning activities for over 50 years, an expanding portfolio of formal qualifications for over 30 years, it has been a core curriculum element in subject English for over 20 years, and specialist Media Arts schools are now part of education’s institutional landscape. If education is preparation for fruitful adult citizenship in a mass communication society, then arguments for studying media in the school curriculum were long ago self-evident – the Media’s significance as a quantifiable existence in people’s lives, forms of cultural expression and communication, and its industrial and economic value.