ABSTRACT
Quantitative methods, and social surveys in particular, have long comprised the methodological bedrock of pharmacy practice research (Chapter 25). More recently qualitative methods, such as depth interviews (Chapter 26) and group interviews (Chapter 27), have gained in popularity, as investigators explore the broader context of pharmacy, e.g. the behaviours and attitudes of users and providers of pharmaceutical services. The use of qualitative methods in pharmacy practice research, as in much health services research, produces analytical insights from recounted experiences, beliefs and views.
