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blood-transfusion recipients, and spouses of injecting drug users but never once mentioning gay men.

ACT UP embraced slogans such as “Silence=Death” and used political art as a way to convey its message to the larger society. In doing so, ACT UP secured media attention from the start and, as a result, communicated greater awareness of AIDS issues to both the gay and lesbian community and the larger society. The media covered ACT UP’s first demonstration, held on Wall Street in New York on March 24, 1987. The goal of this demonstration was to heighten awareness of the FDA’s inability to overcome its own bureaucracy and release experimental AIDS drugs in a timely fashion. This demonstration became a model for future ACT UP activities. It was carefully orchestrated and choreographed to attract media attention and to convey a practical political message.