This AIDS-awareness poster seeks to make use of gender roles by presenting a quintessential masculine physique with the message that condom use does not compromise manliness.
Prevention programs must help women to accurately perceive their level of risk, regardless of their sexual orientation. Women must question the presumption of mutual monogamy and deal with issues of trust in relationships. Effective prevention programs will aim to change the norms of a traditional femininity that prevents women from taking responsibility for what happens to them. Because condoms are conceived of as the only mechanism for the prevention of HIV transmission in sexually active people, and because men must ultimately use the condoms, men, regardless of sexual orientation, must be reached with the prevention message. This message must expose issues of power, expand
the construction of what it means to “have sex,” and aim to change the norms for male sexuality.