chapter  11
9 Pages


A communicative strategy
WithDavid Gugerli

Mapping is an authoritative tool for the production and exploration of relatedness, and it provides its users with a highly efficient analytical instrument for specific problems or questions. Wherever mapping is successfully employed, it allows for the visual aggregation, combination, and interpretation of selected and large amounts of data. Hence, mapping is both a compelling visualization technique and a powerful graphical means of orientation within an information domain.