Hybrid media culture: an introduction
The distinction between the digital and its non-digital counterpart is becoming more and more difficult to sustain. This is a consequence of developments wherein digital tools and platforms for communication are progressively becoming commonplace, while at the same time the cultural conceptions that surround the technologies – for example, immediacy, constant accessibility, and availability – are becoming increasingly mainstream. The online and offline dimensions, which were formerly thought of as mutually exclusive or at least conflicting, are becoming intertwined. This is both in reality and as idea. Because of this, new theoretical and methodological issues need to be addressed.