One of the most striking features of the British press is its diversity. There aremany ‘journalisms’. The poorly paid journalist on a local freesheet is livingalmost in a different world from a top columnist on a national. The reporter on an ethnic-minority weekly, similarly, has little in common with a freelance travel writer. Their salaries, sources and working routines will all be different. So might their ethical values and notions of what they expect to achieve through their jobs.