Mainstream journalists are often sceptical about the value of ethical debate. Asmedia specialist Raymond Snoddy (1993) commented: ‘It certainly sets theBritish press apart from newspapers in the US where on the whole the word “ethics” can be uttered without hoots of derision.’ One journalism lecturer tells of when he invited a prominent Fleet Street editor to talk to his students about ethics. ‘Efﬁcks? What’s that?’ the editor asked, bemused, and proceeded to tell a string of stories about his life and times in the industry. Or as Kelvin MacKenzie, editor of the Sun in the 1980s, put it: ‘Ethics is a place to the east of London where men wear white socks’ (Hargreaves 2003: 211).