chapter  4
The shape of things to consume
ByIan Miles, Alan Cawson, Leslie Haddon
Pages 14

The Snark is a new consumer product; it stands to make the innovating firm who can ‘capture it’ a great deal of money. Consumer markets are large. Consumers are believed to be on the lookout for new household technologies: thus the home is just the sort of place in which a Snark might be found.