chapter  14
Marketing the school’s facilities
ByMichael Ives
Pages 9

An industrialist would not be impressed with the use most schools make of their plant, buildings and grounds. Normal school use of such assets-five days a week, seven hours a day and thirty-nine weeks in a full year-would spell financial disaster for most commercial undertakings. With the advent of LMS, maintained schools have joined the independent sector in controlling their own budgets. Budgets not only apportion expenditure but also project future income. Income to schools depends on pupil population and any other income that can be generated to maximize revenue. There is considerable scope for making full commercial use of school facilities to generate additional revenue, but when considering the attraction of such projects it should always be remembered that a school’s primary and overriding duty is the education of its own pupils.