ABSTRACT
The ultimate goal of any dissemination strategy must be the adoption of a project's outputs by the end-user. The common problem for all projects is how to do this effectively. In the same way that there has been a recognition that teaching is more effective if it is student-centred rather than subject-centred (see, for example, Biggs, 1999), there has also been a recognition that dissemination is more effective if it is centred on the end-user, with the content, media, style and language of the materials to be disseminated being carefully matched with the needs and requirements of the end-users (see Westbrook and Boethel, 1995; NCDDR, 2001).
