chapter
Introduction
ByCheryl Haslam, Alan Bryman
Pages 16

Social scientists often come into contact with the mass media, as both willing and unwilling participants. Such contact can arise in a variety of ways. Research findings may be reported in newspaper articles or social scientists may be interviewees on, or consultants to, radio and television programmes. Another, fairly recent, forum for social scientists is the audience participation programme, where social scientists may be invited to offer ‘expert’ opinions on the topics under discussion.