chapter  1
If you want publicity…call an estate agent?
ByRobert G. Burgess
Pages 15

When I published my first major empirical study (Burgess, 1983), I was encouraged by my publishers to think about the way in which my research could be linked to a story that would be attractive to the media. The study was of an urban co-educational Roman Catholic comprehensive school and had looked at particular aspects of school organization and also at the education of children who were defined by the school as being of ‘average’ and ‘below average’ ability. In this sense, the volume, which was an ethnographic study, provided portraits of difficult situations and disruption in a school and was expected to capture media attention.