chapter  14
Tracking estimates of public opinion and party policy intentions in Britain and the USA
Pages 20

It is also important to develop the methodology of content analysis and especially to harness the power of computers in constructing reliable and valid coding schemes. In the present study, both fully computerised and computer-assisted manual coding techniques were applied to policy documents, providing an opportunity to compare the two and assess the validity of the fully computerised analysis. This chapter shows that it is possible to carry out an analysis using fully computerised coding and produce results with good face validity.