chapter  5
Globalizing Caetano Veloso: Globalization as Seen through a Brazilian Pop Prism
Pages 10

Thirty years have passed since Tropicália (or tropicalismo, Tropicalism) caused scandal, and Veloso's authorized version of it has apparently been fully incorporated into the culture of the Establishment. In 1996 when Globo repórter, the weekly prime-time news feature program, chose the theme of Brazilian national identity, it rolled out the old chestnut of racial diversity without conflict. It was Veloso who opened the program, saying that he and his whole family are mulatto. Veloso assumed the role of favorite son of Dona Canô (also interviewed as emblematic mother of the Brazilian race) and of Bahia, "the most mestizo of states" in "Brazil, country of all races," as the program script had it.