ABSTRACT
The idea that an organisational environmental culture might be an important attribute gained a significant level of acceptance during the 1990s. However, what it constitutes and how companies change culture to be environmentally friendly still awaits full description. Surveys of managers suggest that the environment has strong salience in business, not solely because they themselves have a passion for environmental protection, but because tangible (economic) benefits can be accrued. Recognising this economic imperative, government departments in Britain, for example, promote waste minimisation not as an environmentally sustainable activity but as a financial imperative.
