ABSTRACT
From the classic question regarding the relative determination of social life by either economic, political, or cultural factors, follows the question of how the media, in particular, affect and respond to their various social contexts. The distinctive, reflexive function of media may be summed up, first, as ‘contextualization.’ The media relate issues and events in the world to
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• a definition of key concepts relating media to the rest of society: context and culture • a review of studies concerning different levels of the cultural contexts of media: national, local,
intercultural, and global • an examination of research on subcultures, cultural imperialism, and postcolonialism • a special section on computer media and virtual cultures.
