12 Pages

Introduction: Africa – why bother?

The reason why effective management in Africa is important is a complex issue because of the various stakeholders concerned. Viewed simplistically, we could proffer a belief that good organizational management is essential for the well-being of humankind. The issue of effective management becomes complex because it can be viewed from the perceptions of different stakeholder communities, which may have an influence on the way management in Africa is understood, researched and practised. The diversity of perspectives must be built into an appreciation of the factors that contribute to a research agenda in this area, and ultimately to the way effective and appropriate management is developed.