chapter  2
13 Pages

Developing cross-cultural theory and methods in Africa

Over the last two decades a literature has grown on cross-cultural management research drawing mainly on cross-cultural psychology, but also in part on social/ cultural anthropology. During this time little has been learned in cross-cultural management theory or methodology from studying management in Africa. This reflects general management theory that has ignored contributions that could have been made from studying organizations in Africa. This is a very serious gap in both cross-cultural and management theory: a field, like its parent the social sciences, that attempts to establish methods and concepts that can be employed worldwide.