chapter  5
I shop therefore I am? Compulsive buying and identity seeking
ByHELGA DITTMAR
Pages 26

Compulsive buying, often called shopping addiction in the media, has serious negative consequences for individuals-causing debt, distress, and impairment-and the problem is growing. Yet, we are only starting to understand the underlying causes, and the research in this chapter makes three contributions:

• Excessive, uncontrolled buying of consumer goods can be understood as a form of identity seeking.